VISUAL KEI Visual Kei, meaning Visual Style, is a style that started with the band XJAPAN taking their own unique take on the 80’s glam rock style by adding flamboyant and feminine characteristics. Visual kei is a free expressive style with little boundaries and can get as extreme as you can make it. Usually known for its dark, gothic and punk rock styles, there are many different subgenres, such as; kote kei (koh teh kay), Osare kei (oh sah reh kay), eroguro kei (eh roh goo roh kay) and angura kei (an goo rah kay). Although the visuals may differ to extremities, they all have the same common characteristics of feminine makeup and hair styled to perfection.