MORI KEI Mori Kei belong to a growing Japanese fashion subculture and lifestyle. 'Mori' means forest in Japanese, and mori girls and boys can look like fairytale forest wanderers in their loose dresses, vintage prints and quaint accessories. Mori girls and boys choose to live their lives on their own terms, stopping to appreciate the little things that others overlook amidst the hustle and bustle of daily life. The mori girls and boys have a childlike nature, a laid back and soft air about them. They aren't overly focused on being cute, but rather, like to embrace their natural selves. This section features models in Mori Kei, as well as influences from style variations like Natural Kei and Cult Party Kei.